GAMAN was born in León, Guanajuato, the footwear capital of Mexico. In a market saturated with mass production and synthetic materials, we decided to take a different path: doing things well, with quality, and without shortcuts.
The name GAMAN comes from a Japanese concept meaning "to resist adversity with dignity and perseverance." That spirit defines every step we take. We persist in doing things well, even if it means going against the grain.
We make shoes with real materials: select leathers, leather soles, premium linings, and special inks to give them life and character. Each pair is made to last for years and be a source of pride for whoever wears it.
Our mission is clear: to create footwear for men who appreciate authenticity. Elegant, classic, self-confident men who choose quality over price. We want to become a leading national brand, where artisanal detail and excellence are our signature.
This is GAMAN: character, quality and resistance.
